Online Dating Services and Mister Wrong Essay - 574 Words

As a happily pre-engaged woman, with a pre-engagement ring, I have no reason to scan the listings of the ubiquitous dating services on the Web. Yet, ever since I saw the ad, Get Your Flirt On!, curiosity has gotten the better of me. I spend most of my time in search of eligible men, but I also search for eligible women. When I first looked at the men in my zip code, I told myself that I was looking for matches for my friends. But in truth I cannot think of a faster way to lose my single friends than telling them I have been looking for their perfect match online. So I admit it. I like to see who is available even though I am not. A lot of the men are obviously Mister Wrong. Take the man who says he prefers thin, athletic women and†¦show more content†¦I give them credit for daring something I would not, but I still would not have dinner with them. The ones who write, well Im kinda new at this but thought I should give it a shot, are not very goal-oriented. Those who write, I believe in magic, do you? make me squirm in my chair. And the ones who say, I am a student in the school of life make me wonder, arent we all? Some of the men have potential. The man who says he looks like Ernest Hemingway but does not have the sexual hang-ups might be worth a shot if he werent three decades my senior. And the one who said Im a bad dancer, but a good listener sounds promising. But still, on the whole these men remind me of how happy I am to be a pre-engaged woman. When I look at all the frogs I might have had to kiss, I am glad for my prince, even if he is from a 12-year-old fairytale that is very familiar. When I finish surveying the men in a given zip code, I look at the women in the same zip code to see if I can match them up. The man who says he expects breakfast in bed on the first date would be a good match for the woman wearing a leopard-print halter and posing provocatively. The practicing ChristiansShow MoreRelatedEssay on Fall of Asclepius95354 Words   |  382 Pagesthe infested areas around the world. There was problem about fleeing from infested areas. Everywhere was infested. There was no where anyone could go without encountering the walking plague. You know that phrase War is Hell? Well... its dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and raping each other into

Chinua Achebe s Things Fall Apart Essay - 983 Words

The author Chinua Achebe, in the novel, â€Å"Things Fall Apart,† shares extreme diversity between the female and male characters residing in Umofia. Okonkwo, the male leader of the tribe, carries qualities such as power and manliness, as all men are expected to. As for the females they are commonly referred to as being weaker for child bearing and more responsible because they are expected to cook, clean, and take care of their children. Although the traits of the Igbo culture vary in the determination of the sexes, both genders share both positive and negative aspects on their community. For many reasons outside of the biological differences between male and females they are treated differently in Igbo cultures. Women of Igbo are referred to as being weak because they have feminine qualities such as having children, cooking and cleaning. â€Å"In Things Fall Apart, the Igbo women were perceived as being weak. They received little or no respect in the Igbo society and were h arshly abused†. Achebe uses the perfect example of the men not respecting woman when Okonkwo yells at his youngest wife Ojiugo, for leaving her hut to get her hair braided without dinner made. Okonkwo doesn’t drop it after the yelling, he continues to beat her publicly for disobeying him. The women of Umofia don’t get to think for themselves they must do as they are told, for example, on page 14 Okonkow’s eldest wife ask, â€Å"Is he going to be staying with us long† referring to Ikemefuna, a family friend, and heShow MoreRelatedChinua Achebe s Things Fall Apart1719 Words   |  7 PagesThings fall apart is a classic novel written around the turn of the century, the novel focuses on the protagonist who we can also call a hero, Okonkwo. Okonkwo is a wealthy and respected leader within the Igbo tribe of Umuofia in eastern Nigeria. Strong individual with a passionate belief in all the values and traditions of his people. Chinua Achebe presents Okonk wo as a particular kind of tragic protagonist, a great man who carries the fate of his people. Okonkwo is a man who is inflexible andRead MoreChinua Achebe s Things Fall Apart1033 Words   |  5 PagesIntroduction Chinua Achebe is a famous Nigerian novelist in worldwide. Things fall apart is Chinua Achebe’s first novel published in 1958, the year after Ghana became the first African nation to gain independence. And this novel is one of the first African novels to gain worldwide recognition. (Phil Mongredien, 2010) This novel presents people a story of an African Igbo tribal hero, Okonkwo, from his growth to death. The fate of Okonkwo also indicates the fate of Africa caused by the colonizationRead MoreChinua Achebe s Things Fall Apart883 Words   |  4 Pagesdehumanize the native population and convince themselves that they are helping. Chinua Achebe’s book Things Fall Apart attempts to correct these misguided views of African societies by portraying a more complex culture that values peace, and the art of conversation. Achebe also tries to portray the idea that not all European people they come in contact with are aggressive, and misconstrued in their view of the African societ ies. Achebe tries to show us the value of his society through repeated views into conversationsRead MoreChinua Achebe s Things Fall Apart1410 Words   |  6 PagesTeddy Manfre Ms. Blass ENG 209-001 April 24, 2017 Things Fall Apart In 1958, Chinua Achebe a famous Nigerian author publishes one of his most famous novels Things Fall Apart. The novel takes place in a Nigerian village called Umuofia. During the time that this novel is published Nigeria is being criticized by the Europeans for being uncivilized. In response, Achebe uses his brilliance in this novel to express the valued history of his people to his audience. His focus in the novel is on the pre-colonizedRead MoreChinua Achebe s Things Fall Apart1015 Words   |  5 PagesIn his novel Things Fall Apart, author Chinua Achebe utilizes his distinctive writing style in order to accurately capture the culture and customs of the Igbo people despite writing his story in a foreign language. Five aspects of Achebe’s style that make his writing unique is the straightforward diction present in dialogue, the inclusion of native parables convey Igbo life authentically, the inclusion of native Igbo words and phrases, detailed descriptions of nature and the usage of figurative languageRead MoreChinua Achebe s Things Fall Apart1702 Words   |  7 PagesTitle: Things Fall Apart Biographical information about the author: Chinua Achebe was born in Nigeria in 1930. He had an early career as a radio host, and later became the Senior Research Fellow at the University of Nigeria. After moving to America, he became an English professor at the University of Massachusetts, Amherst. Achebe has won numerous awards for his poetry and fiction, including the Man Booker prize and Commonwealth Poetry Price. He currently teaches at Bard College. Author: Chinua AchebeRead MoreChinua Achebe s Things Fall Apart Essay1347 Words   |  6 PagesCulture is an Important Element of Society Chinua Achebe is the author of when Things Fall Apart while Joseph Conrad authored Heart of Darkness. Conrad and Achebe set their individual titles in Africa; Achebe is an African writer whereas Conrad is Polish-British. The authors draw strength from their backgrounds to validity the authenticity of their fictional novels. Conrad writes from his experiences in the British and French navies while Achebe uses his African heritage. The theme of culture isRead MoreChinua Achebe s Things Fall Apart1248 Words   |  5 PagesChris Lowndes Ms. Cook A.P.L.C. 21 October 2015 We Are Family: Hardships in One s Family in Things Fall Apart Specific attributes correlate with each other to help create or not create the ideal strong family. However, through those attributes arise conflicts and major disputes. This issue of trying to achieve and create a strong family is of immense importance in one’s life, especially in Chinua Achebe’s, Things Fall Apart, a milestone in African literature. For instance, the father leaves his legacyRead MoreChinua Achebe s Things Fall Apart Essay1682 Words   |  7 Pagescertain degree of the priest class, libation, holidays, creation stories, divine systems of punishments and rewards. In the novel, Things Fall Apart, written by Chinua Achebe, is a story of tragic fall of a protagonist and the Igbo culture. Achebe demonstrates different examples and situations of where an African culture, in the instances of tribal religions, did certain things because of their tradition is and the way they developed into. African cultures pondered life mysteries and articulated theirRead Mo reChinua Achebe s Things Fall Apart1314 Words   |  6 PagesChinua Achebe masterpiece â€Å"Things Fall Apart† (1959) is the classic story of Okonkwo, a young man who strives to be revered by his village and family but because of his own internal character flaws meets his own demise. In the Igbo culture, family traditions are an important narrative throughout the novel. Okonkwo, the protagonist character of this story, begins with many attributes of what would be concluded as a hero with his cultural society. He is hard working, a material provider, feared and

An Analysis of the First Two Stanzas of Edgar Allan Poes...

An Analysis of the First Two Stanzas of Edgar Allan Poes The Raven Picture yourself alone one night. You are sitting up in bed, your legs buried underneath your comforter while you read for what seems like the hundredth time that same paragraph from Franklin for your American Literature class, and trying to ignore the storm that is only getting stronger outside. Suddenly, the power goes out, and you only have candlelight to read by. The silence becomes deafening, and you watch the shadows play across the wall. Unexpectedly, you hear this scratching on the door to your bedroom, but you are alone in the house. You tell yourself it is only the wind, or its only your imagination running away with you. After all,†¦show more content†¦You do not come into this poem thinking daffodils and sunshine, but howling winds and shadows. By using these words, Poe gives you the sense of being isolated and alone. He also contrasts this isolation, symbolized by the storm and the dark chamber, with the richness of the objects in the library. The furni shed room also reminds him of the beauty of his lost Lenore. Also, Poe uses a rhythm in his beginning stanza, using tapping, followed by rapping, rapping at my door, and ending with tapping at my chamber door. You can almost hear the tapping on the door of the library as you continue reading. And at the end of each stanza, nothing more or nevermore is like the door slamming of the library. One of the genius factors of Poes writing is his way of working his way into the human psyche, with nothing more than a few words and a perfect setting. You can not really relate to some one, who is being chased by a monster, because even though it is scary, somewhere in the back of your brain you know this isnt real. However, everyone can relate to the being psychologically tormented by your past. Poe seeks to not exactly scare his readers with this poem, but give them a since of the narrators self-torment. Using a raven that only answers in the negative over and over again to whatever question is asked, slowly driving the narrator insane. One wonders if Poe himself wrote this poemShow MoreRelatedThe Raven Essay1692 Words   |  7 Pagesâ€Å"The Raven† is a magnificent piece by a very well known poet from the 19th century, Edgar Allan Poe. Poe was well known for his dark and haunting poetry. Along with writing poetry, Poe was also recognized for his Gothic- style short stories. â€Å"The Raven† is one of Poe’s greatest accomplishments and was even turned into recitals and numerous television appearances. â€Å"The Raven† tells a story about an unnamed narrator whose beloved Lenore has left him. A raven comes at different points throughout theRead MoreEdgar Allan Poe s The Raven Essay1642 Words   |  7 PagesAn Analysis of Edgar Allan Poe’s The Raven Death. A strong topic, frequently but solemnly discussed. However, when I read Edgar Allan Poe’s â€Å"The Raven†, I was immediately captivated by the new angle brought to my attention regarding death. While the topic of death is usually associated with either sympathy or horror, Poe succeeded in portraying a feeling caught between the two; and at the same time bringing forth new feelings I would never thought to consider regarding death. These feelings reflectRead MoreThe Raven And The Overwhelming Power And Sadness Of The Death Of A Loved One1165 Words   |  5 PagesCritical Analysis This critical analysis essay is about Poet Edgar Allen Poe’s poem â€Å"The Raven† and the overwhelming power and sadness of the death of a loved one. There is such sorrow and even anticipation that the poem invokes in the reader. The poem can be quite dreary and full of gloom, but the author also makes it sound eerie but somehow beautiful and lyrical especially when reciting it orally. Poe was a remarkable writer and known as being a bit peculiar in person and in his writings. PoeRead MoreThe Works Of A Depressed Man Essay1830 Words   |  8 PagesPoe: The Works of a Depressed Man In this paper, will analyze the works of the great poet Edgar Allen Poe. My focus of this analysis will be his theme and how it related to his life. The poems I will be analyzing are Annabel Lee, The Raven, and Spirts of the dead to show the themes of Poe’s works. My analysis will show how Poe used the tragic events of his life as well as a few of the good things that happened to ultimately inspire themes of death, depression, and despair as well as some other minorRead MoreAnalysis Of Edgar Allan Poe s The Raven 1514 Words   |  7 PagesEdgar Allan Poe is a very well known writer who specifically liked to write poetry and short stories whose genres included mystery and horror. He’s well known for some of his most popular works such as The Raven, The Tell-Tale Heart, and Annabel Lee. Edgar Allan Poe has written many different pieces of literary work that make him unique from the rest. His literary works evoke deep thoughts and imagery. Poe was born in Boston, Massachusetts but mostly lived in Richmond, Virginia. Poe wrote his firstRead MoreEdgar Allan Poe : A Literary Catalyst2302 Words   |  10 PagesEdgar Allan Poe: A Literary Catalyst Edgar Allan Poe created a new age of poem and prose though his articulate calculation of production and fantastic usage of poetic effect. His way of creating a work was to mathematically draw the poem from the atmosphere or effect backwards, running this idea throughout the piece. Many people consider Edgar Allan Poe as one of America’s greatest authors, but still question that without Poe, the unveiling of the human propensity represented in poetryRead More Analysis of Edgar Allan Poes The Raven Essay809 Words   |  4 PagesAnalysis of Edgar Allan Poes The Raven Edgar Allan Poe’s â€Å"The Raven,† though parodied, republished, and altered countless times, has withstood the test of time as one of the most recognizable and famous works of poetry in the English language. Carefully measured stanzas with a fascinating rhyme scheme embedded throughout, together with the unique and completely individualistic style of its author, are but a few of the elements that combine to elevate this poem in the public eye. It reachesRead MoreComparitve Analysis of the Raven Tell Tale Heart by Edgar Allan Poe1257 Words   |  6 PagesComparative Analysis of the Tell Tale Heart and the Raven Edgar Allen Poe was the author of several daunting works of literature. Two examples of Edgar Allen Poes literature are The Tell Tale Heart and The Raven. If we compare these two works, one a short story and the other a poem, we will see that Poe shows great mastery of symbolism, as well as other forms of literary technique. In these two stories, many people would say that Poe uses the tales to reflect the way he perceivesRead MoreEdgar Allan Poe s The Raven2600 Words   |  11 Pagesachievements in their community. Edgar Allan Poe is one of the world s most renowned poets and wrote mainly in the form of poets and short stories. Some of Poe s most renown poems include The Raven, Annabel Lee. The poem The Raven deals with problems such as insanity and grief and the poem Annabel Lee deals with problems of grief and young love. Edgar Allan Poe wrote a lot about death and depression due to his own life being filled with death and depression. Poe’s life was quite strange and depressingRead MoreAnalysis Of The Raven By Edgar Allan Poe1487 Words   |  6 PagesANALYSIS OF LENORE The Raven by Edgar Allan Poe is undoubtedly one of the most famous poems ever written. With its haunting imagery and masterfully crafted suspense, as well as the famous refrain â€Å"nevermore†, The Raven is mesmerizing, hypnotic, terrifying, exciting, and irresistible. Besides its outstanding sounds and imagery, the secret to the Raven’s persistent and ubiquitous popularity also lies in the universality of the theme with which it deals – namely, the theme of the lost Beloved. At the

Diabetes Is The Root Cause For The Type 2 Diabetes Mellitus

Type 2 Diabetes is also called Non Insulin Dependent Diabetes. In this type, body does not use insulin adequately and become resistant to even high levels of insulin. This leads to high blood sugar margins which can cause adverse effects if left untreated. There are many risk factors which can be responsible for the progression of the disease. Obesity is the root cause for the type 2 Diabetes Mellitus, People having type 2 diabetes are at risk for gain in weight due to many causes or factors including: †¢ Sedentary life style †¢ Calorie rich diet †¢ Medication of diabetes †¢ Eating habits †¢ Chronic mental illness Loss in weight with help of lifestyle interventions has been shown to decrease the chances of diabetes by 58%. The incidence of non insulin dependent diabetes is 3-7 times greater in over weight as compared to average weight adults , amendment in lifestyle also denoted as behavioral weight control includes three basic factors: diet, exercise and behavior therapy. Being diagnosed with diabetes can be frightened for every patient for example why it happens? How it will affect your everyday life? What can be the complications going to be occurred due to this disease? Lifestyle modification focus at decreasing energy input and fostering physical movement is the main procedure for obese clients with type 2 diabetes. Even significant weight reduction contributing enhanced movement can enhance insulin sensitivity and glycemic control in clients with non insulin dependentShow MoreRelatedDiabetes Mellitus As A Chronic Disorder Essay1448 Words   |  6 PagesIntroduction What is Diabetes? Some will know and only a few will ask. Diabetes mellitus is a chronic disorder. It has 3 different kinds, Type 1, Type 2 and Gestational diabetes. â€Å"The cause of diabetes is not known, but genetic, autoimmune, viral, environmental, and socioeconomic factors have all been implicated in the development of the disease† (Sawyer, pg 324). Some signs and symptoms of this disease include excessive thirst and appetite, increased urination, weight loss, fatigue, nausea and evenRead MoreThe Role Of The Gastrointestinal Tract And Diabetes Mellitus1306 Words   |  6 Pagesduring a chronic inflammatory disease, diabetes mellitus (type 2 diabetes). ABCA1 and G1 are important in the regulation of glucose levels in the blood in the small intestine when type 2 diabetes is present. The relationship of the gastrointestinal tract and diabetes mellitus has become increasingly important in the scientific community. The GI tract plays a key role in glucose homeostasis. The G I tract becomes inflamed in the presence of diabetes mellitus causing various complications. ABCA1 andRead MoreChildren And Type 2 Diabetes1533 Words   |  7 PagesChildren and Type 2 Diabetes Type 2 diabetes mellitus (T2DM) has been reported with increased frequency over the last twenty years in adolescents and children in the United States. As a result of T2DM glucose metabolism within the body of affected adolescents and children is severely compromised. Formerly known as adult onset and/or insulin resistant diabetes T2DM occurs due to the cell inability to properly use insulin which then results in lowered secretion of insulin as well as insulin resistanceRead MoreDiabetes Case Study1337 Words   |  6 Pagespumps are not more effective than injections at helping people with type 1 diabetes control their blood sugar levels and people with type 2 diabetes can control their glucose level by following a healthy meal plan and losing excess weight and by taking medications. The medications will often change during the course of the disease for each person. Insulin also is usually used with type 2 diabetes to control glycaemia (National Diabetes statistics report, 2014). T he people have sufficient training couldRead MoreDiabetes Is An All Inclusive Sugar Problem1550 Words   |  7 Pagesdiabetic or diabetes, most people not associated with the medical field think of only one type or that diabetes is an all inclusive sugar problem. The reality of diabetes mellitus is both complicated and simple at the same time. There are two types of the disease that will usually cause either low blood sugar or high blood sugar: type 1 (juvenile-onset), and type 2 (adult-onset). The root issue with both is actually an insulin production problem. Type 1 is called insulin-dependent diabetes and it’sRead MorePos Essay739 Words   |  3 PagesHow does PCOS cause diabetes? Before we decide that PCO causes diabetes or not it is important to understand the normal physiology. Usually a single egg starts forming in one of the ovaries, grows to the size of 18-22 mm in a span of 14 days (beginning from D1 of periods). Usually on D14 it comes out of its shell reaches the tube, waits there for its male counterpart ‘sperm’ for 24 hours. If it meets its male counterpart it results in pregnancy, if it doesn’t then after 14 days, the nest or the endometriumRead MoreHispanics And Latinos And Hispanics1560 Words   |  7 Pagescomes to the causes of health and illness and healing traditions. A huge one is that Hispanics believe a â€Å"chubby† baby is a healthy baby. This can lead to the baby developing health conditions. They also have different â€Å"illnesses† that can be caused by cold conditions, hot conditions, or other experiences. Some examples are for cold conditions are: headaches, menstrual cramps, and upper respiratory infections. Illnesses caused by hot conditions are: hypertension, sore throat, and diabetes. Other illnessesRead MoreHypoglycemic Activity of Gynura Procumbens in Alloxan-Induced 1023 Words   |  5 PagesBackground of the Study Diabetes mellitus is a serious metabolic disorder wherein the person has high blood glucose level either due to inadequate insulin production or the body’s cells do not respond properly to insulin (Nordqvist, 2010). There are three main types of diabetes namely Type I (insulin-dependent), Type II, and gestational diabetes. All these types are characterized by hyperglycemia or high blood glucose level. A person with diabetes may experience many symptoms such as high bloodRead MoreComplications and Prevalence of Diabetes1391 Words   |  6 Pages Diabetes is a chronic disease where in there is high sugar level in blood either due to insufficient insulin production or to the inability of cells to respond to insulin. Diabetes can cause a lot of long-term complications that affect different parts of the body. It can cause eye complications such as glaucoma, cataracts, diabetic retinopathy, and blindness. Foot complications that can lead to amputation can also result from uncontro lled diabetes. Skin infections and disorders are more common toRead MoreHealth Disparities: American-Indians and Diabetes1679 Words   |  7 PagesHealth Disparities: American Indians and Diabetes Introduction Type 2 diabetes mellitus (T2D) is the most common form of diabetes (American Diabetes Association, 2012). T2D is so prevalent that it is estimated to be the fifth most common cause of death worldwide (Yates, Jarvis, Troughton, and JaneDavies, 2009, p. 1). T2D manifests when the body is unable to metabolize glucose properly, resulting in elevated blood sugar, debilitating fatigue, and other serious complications such as distal limb amputations

Should the World be Concerned about Global Warming free essay sample

Scientific details and debate on the greenhouse effect and global warming. Also touches on political and international issues. This paper deals with both the scientific and political details of global warming. The author describes how global warming is a disturbing and controversial trend that has received increased attention in recent years and how politics often come into play when dealing with international global warming issues. From the paper: Global warming has been a topic of scientific research and debate for decades. In recent years there has been a significant increase in public and political concern over the issue. Many people wonder if global warming is nearly as bad as scientists claim it is. Some question its very existence, insisting that the world is wasting its time and money researching the effects of global warming. Although many people believe that global warming is not a problem, it is an important issue because there are international complications, there is sufficient evidence of its existence, and it is a potentially dangerous situation. We will write a custom essay sample on Should the World be Concerned about Global Warming? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Impact of Social Media Marketing

Question: Explain Impact of Social Media Marketing on Business. Answer: Now a day, social media marketing has become much popular among every sector or industry. It has been found that among all the marketing strategies, the social media marketing has become the most beneficial one as in these present days people are more familiar in using the internet and the social media sites like Facebook, LinkedIn, Twitter, Instagram and many more. The social media marketing is a strategy that is generally used by most of the companies both smaller and larger, where they use the websites of social media networking platform to market and sell their products. The primary objective of the social media marketing (SMM) is the development of a database, which will be shared by the users of the social networking among their social group in order to help the organization in brand building and also to widen the consumer reach. In the social media marketing, the social media optimization (SMO) plays an important role. It is a systematic approach that can gain effective and new visitors to a particular website. However, SMO can be performed by two technologies one connects the links of the social media to the database, like sharing options and RSS feeds. The second one is to provide advertisement regarding activity by using the social media and by updating the post, blog tweets or status (Zou Fu, 2011). The information that is shared on the social websites generally help the customers to determine the position of an organization in the market. The reason behind this is that 92 out of total 100 consumers trust more on the word of mouth than any type of advertisement, on the other hand, the online consumers reviews are taken as the second most trusted source. It has also been found that 46% of the total web users go through the social sites before purchasing. In addition to this, the firms gather double lead s on an average from the persons who use Twitter than who do not. 60% of the agency experts and 70% of the brand advertisers count the social media marketing as the most effective procedure for creating brand awareness. In the competitive market, it is an essential factor that every organization smaller and larger should take the advantage of digital technology with the aim to increase its profits (Tuten Solomon, 2013). This research proposal will indicate that how the SMM is related with the increased rate of the popularity of the firm and the selling of products increased. Problem Statement The implementation of the social media marketing strategy increases the sales of a company and thus it also increases the profitability ratio of the firm. However, it has been found that implementation of the particular social media marketing strategy is an expensive factor. Thus, most of the larger companies have implemented this strategy but it has been noted that smaller companies generally do not implement this social media marketing strategy for higher expense. The social media marketing strategy helps the companies to get popularize but it is hard for any new brand or new company to penetrate the market as various risks are associated with the online business. Trust of the customers on the company especially in the process of transaction is the main factor or it can be said that it is the essential factor (Smith Zook, 2011). Thus, it might happen many times that people do not start trusting any new brand or company and thus they do not purchase any products and services from t he new company. Therefore, proper promotional campaign, advertising are required for building the brand and also for increasing the popularity of the firm. The social media marketing strategy helps to build good relationship with the customers (Singh Diamond, 2012). However, it has been found that to develop or to build good relationship with the customers, the company has to suffer much. The main reason behind this is that there are various risks related to the online marketing business. These include the reputational risks, employment risks, legal risks, security risks, intellectual property risks, media risks, defamation risks, operational risks, privacy risks and also social media risks. Social media has changed the process of communication and interaction (Scott Scott, 2011). Thus the operation of the companies should also vary. The legal risks that are linked with the social media should be considered carefully in order to engage in a social media strategy. The reputational risks are the main problem as through online websites, one company can get affected due to various prank video stories or due to false representation of the company information. The social media sites potentially increase the security risks especially the personal information and details of the customers like account number, debit card number and many more (Pride Ferrell, 2012). In addition to this, most of the customers remain scared of the transaction factor as hacking is a major problem in case of internet or online shopping. Defamation results due to social media activities and thus companies sometimes might need to be aware of the defamatory statements made by their employees regarding its competitors and the statements made by the people based on the third party social networking pages of the company. On the other hand, the operational risks might also affect in building relationships with the customers of the company. The reason behind this is the risk of endangering the networked computers of the organization by unknowingly acquiring viruses, malware and spyware (Malhotra, 2013). In such scenario, it has become essential that in order to increase the sales and profitability of the company and its popularity, the firms have to overcome all the risks and barrier regarding the social media marketing (Olivas-Lujan Bondarouk, 2013). This study will help to fill the gap with the empirical evidence of the impacts and the risks of the social media marketing faced by the companies and it will help the companies to build good relationship with the customers. Research Objectives/ Questions The primary objective of this research proposal is to recognize the potential output of the social media marketing strategy that is mainly used by the organization. The research questions are as follows: How does the impact of social media marketing strategy lead to an increase in the popularity and the sales of an organization or of a business? How much is social media marketing effective over the traditional marketing style? How does the social media marketing helps to build the relationship with the customers? Justification of the Project The social media platform offers the organizations to interact and connect with the customers and also to promote the brand of the company. It can also be said that social media marketing strategies help in brand building and in driving the traffic to the website of the particular company (Malhotra, 2012). The involvement of the organizations in the social media platform creates more human face to the particular business. This helps the organizations to get popularize in short period of time. Thus, it can also be said that the social media marketing helps to increase the revenue of the firm along with the profitability ratios of the organizations. However, some issues have been stated in the problem statement of the proposal based on which this research proposal has been structured (Macarthy, 2013). Though there are various types of facilities and positivity in the implementation of the social media marketing strategies within the organization, there are various negativities. These i nclude firstly, there are a number of major social sites like Facebook, Twitter, YouTube, LinkedIn, Instagram and Google+ and many more, thus it might create confusion among the management department of the companies as they have to identify first that which social media site is more used by the customers and as per the survey and analysis the firms will use those particular social media sites for marketing. Secondly, there are several risks associated with the social media marketing strategies, these include social risks, reputational risks, operational risks and legal risks (Lamb, Hair, McDaniel, 2011). In addition to these legal risks include employment risks, security risks, intellectual property risks, media risks, defamation risks and privacy risks. Therefore, it can be said that the performance of the particular research proposal is justified and significant as every organization should overcome the above stated issues regarding implementation of the social media marketin g strategies within the firm. The overcome of the issues will help every firm both larger companies and smaller companies will be able to implement the particular SMM strategies within the organization (Kotler Keller, 2012). And implementation of this strategy will help every organization to interact and communicate more with its customers and this will also help to understand the customers better. Thus it makes the companies able to provide the products and services as per the demand and need of the customers. By fulfilling the demand and need of the customers, the companies gain more customers and thus sales of the firm increased along with the profit percentage of the firm also increased. All these positivity help the firm to get more popular within the competitive market and these acts as the competitive advantage of the firm. Expected Research Output/ Outcome The outcomes of this particular research study will give an analytical framework for the investigation of the factors that affects the businesses because of the implementation of the social media marketing strategies that ultimately help in developing the growth and the popularity of the businesses and also in analyzing the strategies that are used by the companies with the aim to proof the effectiveness of the social media marketing strategy over the traditional marketing style (Kerin, Hartley, Rudelius, 2011). This research proposal is also expected to build the relationship of the company with its existing and potential customers through the implementation of the social media marketing strategies (Grewal Levy, 2012). The response of various businesses might vary but still the research study will help the researchers to understand the scenario and will also help to provide a wholesome picture of the particular circumstance regarding the impact of the social media marketing on the businesses. The adaptation and the performance of the smaller business depends on many factors, these include the high expense for the implementation of the social media marketing strategy, the ability of the smaller firms to fight against all the types of risks and the ability of the smaller firms to earn the trust and the belief of the customers regarding offering of cost effective and authenticated products and services might affect the implementation of the particular strategy (Evans, 2012). These factors might have an effect on the final output of this particular research study. Moreover, the research objectives and questions will be answered as these have been identified in this research proposal on the basis of the information and data gathered during the interview and questionnaire survey, findings and analysis, which will be performed for the same (Elliott, Rundle-Thiele, Waller, 2012). All these outputs of the research study will be considered as an important academic w ork for the specified and stated problem statements that have been recognized only for this research proposal. Lastly, it can also be said that this particular research study will provide benefit to the future owners of the start-up businesses prior to embark of their businesses. Conceptual Framework and Research Hypothesis In this research proposal study, the aim of the researcher is to find out how the use of the social media marketing strategy can help an organization in order to (i) increase the sales of the firm and its profit percentage and (ii) reach out to increased numbers of consumers and to build and maintain a good relationship with the customers. This analysis will also help to understand the reasons for which the social media marketing strategy is considered as more effective over the traditional marketing style. Therefore, a conceptual framework has been proposed by the researcher where both dependent and independent variables have been considered. In this proposed conceptual framework, there is only one independent variable and has two dependent variables. The single independent variable for this particular research proposal is the use of the social media marketing strategy and on the other hand, the two dependent variables of the conceptual framework depending on the research proposal a re increase in sales amount and sales volume and reaching out to more consumers (Bosik, 2011). The proposed conceptual framework of the implementation of the social media marketing strategy within an organization or a business has been structured as follows: Hypothesis: There are mainly two aims that are needed to be analyzed and discussed in order to analyze the stated problem statements of this research proposal. Firstly, the aim of this research proposal is to investigate whether there is any relationship or not between the use of the social media marketing strategy within an organization and in reaching out to more consumers of the company (Biddle Emmett, 2013). Therefore, the hypotheses can be stated as follows: H0: There is no relationship between the use of the social media marketing strategy within an organization and in reaching out to more numbers of consumers. H1: There is a relationship between the use of the social media marketing strategy within an organization and in reaching out to more numbers of consumers. Secondly, the other objective of the firm is to find out whether there is any relation between the use of the social media marketing strategy within an organization and in increasing the sales volume and sales amount of the products and/ or services of the particular firm (Berghoff, Scranton, Spiekermann, 2012). Therefore, the hypotheses can be stated as follows: H0: There is no relationship between the use of the social media marketing strategy within an organization and in increasing the sales volume and sales amount of the products and/ or services of the particular firm. H1: There is a relationship between the use of the social media marketing strategy within an organization and in increasing the sales volume and sales amount of the products and/ or services of the particular firm. Methodology For every research study, methodology plays a vital role as proper selection of method is essential for completing the research systematical and in time. In this research study, various methods will be undertaken to complete the research in time and to analyze the problem statements effectively. Literature Review: The relevant literature and the available information will be used for in-depth study. These include journal articles, blogs, books, websites, Google Scholar and videos (Bartkowiak, 2012). Thematic analysis of these documents will be performed. Data Collection Method (Data Series and Questionnaires/ Surveys) Various data and information can be gathered from the series of data. The surveys will be conducted in order to provide an idea regarding the usefulness of the implementation of the social media marketing strategy, increase in the sales and the method of overcoming the risks associated with the implementation of the particular strategy. Moreover, questionnaires will be prepared and distributed online in order to save time. The answers of the survey will help the researcher to understand the reason and the relationship between the implementation of social media marketing strategies and in the good relation with the customers. Observing Key Indicators: By examining the critical information from the websites of other companies that focuses on implementation of the social media marketing, the analysis of the research study will be performed (Barker, Barker, Bormann, Neher, 2013). Data Analysis Methods: Data will be analyzed by using both qualitative and quantitative methods. The qualitative analysis will include the information gathered from surveys and online forums with the marketing advisors. On the other hand, quantitative analysis will be performed on the basis of the figures, excel sheets, pie charts, statistical and mathematical modeling that are available from scholarly articles and online. This research study will consider a mixture of all the methodologies mentioned above. By applying these methodologies the researcher will be able to analyze the problem statements in details (Baines, Fill, Page, 2011). Organization of the Study The organization of the study is as follows: Chapter One It will represent the Research Proposal as structured in this assignment. Chapter Two This chapter will describe the particular case study related to the impact of the implementation of the social media marketing strategies on the businesses. Chapter Three It will include the details of the methodology that is the literature review of the particular research topic, data collection methodologies like data series and questionnaire surveys, observation of primary indicators of the social media marketing strategies and data analysis methodologies (Albarran, 2013). Chapter Four This chapter will represent the Data Interpretations and Findings along with the Analysis of this research proposal. Chapter Five This particular chapter will summarize all the important findings and will discuss about their implications in making the businesses better prepared in order to survive in the competitive market by implementing the social media marketing strategy on the businesses, both smaller and larger companies. Gantt chart The table below shows the timeline for the entire Project to be completed. Research Activities 1-4 4-8 8-12 12-16 16-20 20-24 24-28 Topic of the Research Analysis of the secondary source Layout of the investigation Literature review and theories Operations and research plans Research Plans and Techniques Primary data Analysis Interpretation of Data Analysis Findings and Analysis Conclusion and Summary Formation of Draft Final Submission of the research Paper Milestones and Deliverables Project Budget and Budget Justification The budget of this research study is around $5000 with the aim to complete the particular project within the specified time frame as provided in Gantt chart. The significance of the projected budget is as follows: The Literature Review requires the usage of journal articles, textbooks and online resources, which are not free of cost. This will cost about $1200. Data will be collected in the form of questionnaires and surveys that will include travelling, printing and mailing expenses (Aaker, 2013). This will cost around $2300. For data analysis, charts, graphs, various data and tables have to access. Thus some cost should also be allocated for this purpose. This will cost around $1500. In summary: Purpose Projected Expense Literature Review $1200 Data collection $2300 Data Analysis $1500 Total Estimated Budget $5000 References Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Albarran, A. (2013).The social media industries. New York: Routledge. Baines, P., Fill, C., Page, K. (2011).Marketing. Oxford: Oxford University Press. Barker, M., Barker, D., Bormann, N., Neher, K. (2013).Social media marketing. Mason, OH: South-Western Cengage Learning. Bartkowiak, J. (2012).Market research in a week. London: Hodder Education. Berghoff, H., Scranton, P., Spiekermann, U. (2012).The rise of marketing and market research. New York, NY: Palgrave Macmillan. Biddle, J. Emmett, R. (2013).A research annual. Bingley, U.K.: Emerald. Bosik, D. (2011).Mobile marketing advertising 2012. 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